The marketplace is usually a place of cold and rational decisions, but for Mrs. Lam Thuy Ai, corporate management is a delicate intersection of a “skeleton” of principles and a “heart” of empathy.

At Mebi Farm, operational standards are always pushed to the most stringent levels: from the flock's nutritional ration, the farming environment, to the egg processing and transparent traceability systems. That is the part of iron discipline and unchanging principles that the business persistently pursues.

Yet, behind that layer of strict procedures are very “human” concerns: Can consumers place their complete trust in this egg? And how to create a quality product that our own family wants to enjoy every day?

Mebi Farm affirms its position with the Pinky Egg brand - a vegetarian egg line, a health and environmentally friendly food solution. Here, the laying hens are raised with a diet completely free of animal protein, antibiotics, and growth hormones, in a modern closed housing system imported directly from Japan and China.

After harvesting, eggs undergo UV disinfection, automated grading, and strict periodic testing. This systematic investment is to ensure that each product, when reaching customers, fully meets international food safety standards.

Amidst the “whirlwind” of the market economy, when many young businesses are caught up in the pressure of rapid growth and forget their core values, Mrs. Ai remains steadfast in her own direction. Faced with the choice between lowering standards to reduce costs or expanding scale at all costs, she chose the hard path: Prioritizing keeping standards before thinking about growing big.

That is also the reason why the female entrepreneur always gives sincere advice to young startups: “Determine clearly what you will never compromise on. That is your identity.”

That steadfastness stems from her deep admiration for Vietnamese women - who silently and meticulously care for each family meal. For her, success is not just measured in sales numbers, but manifests in the moment consumers see the pink Pinky Egg and feel completely at peace when placing it on the table for their children.

Like many other female leaders, Mrs. Lam Thuy Ai does not believe in a state of “absolute balance” between work and family. Instead of struggling to make everything perfect in a forced way, she chooses to calmly accept prioritization by stage: there are times when the business needs her more, and times when family is the number one priority.

Whenever the market fluctuates, she returns to the farm. Looking at the eggs produced from a transparent process, she regains strategic clarity. For her, agriculture has taught that sustainable values always need time to “ripen”.

“We need wisdom to manage, courage to face competition, and kindness not to lose the reason why we started,” she shared.

With years of experience in management, especially in the agricultural food sector, Mrs. Ai affirms that consumer trust is the greatest asset of a business.

She concluded: “Believe that kind choices will create value. For me, the belief that each product made is contributing to making life better is always the guiding compass that never changes”.

Thank you, ma'am!