Spreading cooperation to enhance the value of Vietnamese eggs
On the morning of October 9, as part of the Vietstock Exhibition 2025, Mr. Nguyen Thanh Sơn - Chairman of the Vietnam Poultry Association (VPA) and the Association's leadership delegation visited typical booths in the livestock industry on the occasion of World Egg Day.
Here, the VPA Chairman spent special time visiting Mebi Farm's Pinky egg display - a pioneering unit in high-tech laying hen farming under a green, circular, and closed model.
On the occasion of World Egg Day, Mr. Nguyen Thanh Son - Chairman of the Vietnam Poultry Association (VPA) and the Association's leadership delegation made a tour of key booths at the Vietstock 2025 Exhibition on the morning of October 9.
During the survey of leading enterprises, the delegation stopped by the Pinky egg booth of Mebi Farm - the brand leading the trend of high-tech laying hen farming with a green circular and closed-loop model.
01EGGS ARE A “SUPERFOOD” THAT NEEDS TO BE EVALUATED CORRECTLY
Speaking at Vietstock 2025, Chairman Nguyen Thanh Son remarked: “The core key to boosting Vietnam's egg industry is to increase consumption per capita. Eggs are not only a wonderful source of nutrition but also a safe, convenient food, suitable for all ages and social classes.”
According to Mr. Son, each egg is truly a “natural nutritional wonder” as it aggregates high-quality protein, essential amino acids, vitamins (A, D, E, B12) along with minerals such as iron, zinc, and choline - golden nutrients for physical and intellectual development.
With reasonable prices, eggs possess the highest nutritional value per cost among animal protein groups, playing a particularly important role in the diets of students, workers, and the elderly.
The VPA Chairman also emphasized that as consumers become increasingly strict about health, the egg industry needs to shift focus from volume to quality - transparency - sustainability.
02WHEN TECHNOLOGY AND KINDNESS CREATE GREEN AGRICULTURE
Visiting the display space of Mebi Farm, Mr. Nguyen Thanh Son along with the leadership delegation and visitors were completely convinced by the Pinky Egg vegan pink shell egg line.
As a symbol of the “eat clean - live green” lifestyle, Pinky Egg is crystallized from a humane farming process: the chickens are fed a completely vegetarian diet, drink super clean filtered water, and relax in a cold coop space from 26 - 28°C. The results are eggs with smooth, jammy yolks, dense egg whites, carrying a natural mild richness and meeting safety standards for raw consumption in Japanese style.
“Pinky eggs are not just a product, but a representative of modern and transparent production trends. Mebi Farm has proven that green agriculture is the inevitable and standard direction for the country's poultry industry.”
Chairman Nguyen Thanh Son
The strength of Mebi Farm lies in its high-tech farm ecosystem boldning over 70 hectares in Binh Thuan (Lam Dong), gathering 1.2 million laying hens and 400,000 pullets. The combination of Japanese management technology, Nabel lines, and online traceability systems has created a perfect operational process.
As affirmed by Mr. Long: “We aspire to build Mebi Farm into a symbol of circular and sustainable agriculture. There, each egg given is a story of kindness, bringing Vietnamese technology confidently to the world.”
03TOGETHER ELEVATING THE VALUE OF VIETNAMESE EGGS
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“The combination of advanced technology and Mebi Farm's dedication will create a model partner, working with the Association to care for the health and stature of the Vietnamese younger generation.”
VPA Chairman Nguyen Thanh Son's presence at Mebi Farm's booth is an affirmation of the spirit of innovation and pioneering ambition of Vietnamese enterprises in standardizing clean and transparent egg sources.
Here, the VPA Chairman invited Mebi Farm to accompany the “School Eggs” program - a deeply humane initiative aimed at bringing golden nutrition from clean eggs to schools.
Meetings and connections between VPA and enterprises like Mebi Farm are becoming important bridges to boost the development of the industry. This is a clear symbol of cooperation, working together to bring Vietnamese poultry products to higher standards.
Recently, Mebi Farm and San Ha officially signed a strategic cooperation to distribute the Pinky Egg pink shell egg line
The handshake between these two prestigious units not only expands consumption channels but also affirms the commitment to bring safe, transparently traceable food sources to consumers.
Pinky Egg products will be present in the entire San Ha Foodstore system, expanding access channels for the vegan chicken egg line that is antibiotic-free and growth-hormone-free. The product is produced in a Japanese-standard closed-loop chain, achieving ISO 22000 and HACCP certifications.
