Recently, the enterprise has boldly invested in a high-tech egg-laying poultry farming area with a total capital of over 1,000 billion VND in Hiep Hoa village, Son My commune, Lam Dong province.
In parallel with infrastructure investment, Mebi Farm also launched a vegetarian egg product line, creating a new milestone in the market and attracting consumers' attention.
01How is the market receiving Pinky eggs?
According to Mr. Nguyen Van Nga, the journey of bringing Pinky eggs to the market was by no means easy as Mebi Farm had to face a series of challenges right from the very first steps. First of all, implementing a large-scale, automated, and closed farming model at a single location - an approach that is still quite new in Vietnam. In the absence of precedence for reference, the business was forced to both execute practically and closely cooperate with international experts to build appropriate solutions.
In addition, raising consumer awareness is also an important puzzle. The business needs to coordinate with industry associations and media units to spread the green consumption trend, encouraging the choice of humane and environmentally friendly livestock products. When consumers join hands, the livestock industry will gain more motivation to transform towards a green and sustainable direction.
Mr. Nguyen Van Nga
“Constantly innovating and creating to improve production and business efficiency. Applying digital technology and automation into the operating system to make the enterprise more efficient, optimize resource usage, and contribute to emission reduction for sustainable development goals.”
02Reporter: Sir, how has this poultry egg line been received by the community?
Mr. Nguyen Van Nga: Mebi Farm has invested in a virtually closed production system, from the farming stage with an automated cold coop system regulating the environment, feed formulated with exclusive recipes, ultra-filtered drinking water, compost equipment system processing organic waste, rooftop solar system, and an egg packaging processing plant within the farm premises. Thanks to this, each Pinky egg delivered to consumers not only achieves the freshest quality but also meets the needs of customer segments following the green consumption trend, healthy living, and environmental conservation responsibility.
“Simultaneously, Mebi Farm applies ISO 9001:2015 and ISO 22000:2018 management systems from the farming area to the egg packaging plant. As a result, the enterprise is honored to be listed in the Top 155 'Green Enterprises of 2025' awarded by the Ho Chi Minh City People's Committee.”
03Reporter: Could you share the technical regulations in breeding, livestock breeds, feed, and post-harvest processing procedures that make Pinky eggs distinctive and head towards 'green' standards?
According to Mr. Nguyen Van Nga, the journey of bringing Pinky eggs to the market was by no means easy as Mebi Farm had to face a series of challenges right from the very first steps. First of all, implementing a large-scale, automated, and closed farming model at a single location - an approach that is still quite new in Vietnam. In the absence of precedence for reference, the business was forced to both execute practically and closely cooperate with international experts to build appropriate solutions.
Not stopping at technical issues, financial pressure was also a major challenge. The high-tech farming model requires massive investment capital, while the value of each individual product is not high. To balance this equation, Mebi Farm actively connected with technology, livestock, and finance experts to step-by-step optimize production processes and control costs effectively.
In addition, building trust with consumers posed significant requirements in the context of a food market with high fluctuations in quality. Faced with this reality, the enterprise heavily invested in a traceability system while applying international management standards such as ISO 9001:2015 and ISO 22000:2018 to ensure transparency and product quality.
Those efforts contributed to helping Mebi Farm make its mark on the market and being honored in the Top 155 exemplary enterprises, receiving the 'Green Enterprise of 2025' title awarded by the Ho Chi Minh City People's Committee.
Trends in the Vietnamese egg market
According to Mr. Nguyen Van Nga, the Vietnamese egg market has experienced many fluctuations recently; however, the trend towards green consumption and safe food is becoming increasingly distinct. Consumers, especially the younger generation, are paying more attention to product origin and production transparency.
In this context, businesses need to build prestigious brands, ensure quality, and keep information transparent to create trust among consumers.
Development Orientation of Mebi Farm
In the coming time, Mebi Farm will continue to improve technological processes to enhance production efficiency. Concurrently, the enterprise is also researching and developing value-added egg lines targeting premium customer segments.
Sincerely thank you, Sir.
