“In the context where environmental, emission, and sustainable development standards are increasingly becoming the 'passport' for goods in the international market, the story of greening production has moved beyond the scope of voluntary choice to become a mandatory requirement.”
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A “Passport”, but not easy to obtain
According to Ms. Lam Thuy Ai - Director of Mebi Farm JSC, the market and consumers are making rapid transitions. Instead of making emotional choices, buyers are becoming increasingly strict, carefully scrutinizing all information from origin, quality standards to actual market feedback before making a final decision.
When 'green living' has become a core value in social awareness, consumer behavior will inevitably prioritize transparent and sustainable products. This very change is creating a positive pressure, forcing businesses to renew themselves to adapt to the rising demands of the community.
This reality is clearly demonstrated through Mebi Farm's story. Ms. Lam Thuy Ai shared that the enterprise's high-tech poultry farming and egg production model in Lam Dong was solidly built on a circular economy foundation. However, to realize that sustainable vision, the business had to accept an enormous initial investment cost.
Not stopping at clean production requirements, enterprises must also calculate so that the product price is reasonable enough to reach the majority of consumers
To realize that model, many businesses are forced to optimize every link in the production chain, from logistics, raw material sources to investing in on-site feed production factories to minimize transportation costs. Utilizing by-products to generate additional income is also a key solution to 'pull' production costs down to a level that the market can accept. However, not all businesses have enough financial potential and patience to pursue this rigorous roadmap.
In that context, Ms. Ai pointed out a paradox: green credit has not yet truly accompanied businesses at the right time. Instead of being supported from the initial stage, most businesses have to manage investment capital on their own and complete all strict standards and certifications first, before having the opportunity to access preferential capital sources. This delay inadvertently creates a major barrier for units that are striving for sustainable transformation.
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Enterprises proactively finding a “Green” path
In that context, speakers affirmed that businesses cannot wait for an ideal condition to start green transformation. Instead, this journey needs to originate right from the management mindset. A strategic direction chosen by many units is to proactively apply the circular economy model right within their internal operating systems.
According to Ms. Lam Thuy Ai, instead of viewing by-products as a disposal cost burden, businesses need to perceive them as valuable secondary resources. Turning the output of one process into the input of another not only minimizes waste to the environment but also creates new revenue streams, contributing significantly to optimizing product costs.
The art talk with the theme “For a Green Future” - a milestone in the community campaign “Jointly acting green with HTV” - served as a powerful bridge connecting the community, businesses, and experts on the journey of environmental protection. At the event, HTV also officially announced and introduced Miss Ngoc Châu as the “HTV Green Ambassador 2026”, strongly spreading the sustainable development message to society.