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Mebi Farm Partners with San Ha to Bring Pinky Eggs to Retail
In the context where consumers are increasingly concerned about clean food and transparent origin, the cooperation between Mebi Farm Joint Stock Company and San Ha Co., Ltd. is considered a strategic step to bring high-quality products closer to the market.
At the event celebrating Vietnamese Entrepreneurs' Day (October 13) organized by the HCMC Culinary Association, the two businesses officially signed a cooperation agreement to distribute the Pinky Egg pink shell egg line - a product developed under vegetarian standards, antibiotic-free, and hormone-free.
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Expanding distribution channels, affirming quality standards
According to the cooperation agreement, Pinky Egg will officially be available at the San Ha Foodstore system, expanding consumption channels for clean egg products targeting modern consumers.
The product is produced in a closed-loop chain model, applying Japanese standards and achieving international certifications such as ISO 22000 and HACCP, ensuring quality as well as food safety throughout the process.
“We cherish the opportunity to cooperate with San Ha, as both enterprises share the desire to build a clean, decent food platform for Vietnamese people. This is not only about bringing Pinky Egg into a large distribution system, but also a journey of spreading the values of transparent, humane, and sustainable agriculture.”
Sharing at the event, Ms. Lam Thuy Ai - General Director of Mebi Farm - said that cooperating with San Ha not only helps expand consumption channels but also contributes to bringing safe, clearly traceable egg products closer to consumers.
According to the business representative, each Pinky Egg is not just an agricultural product but also a commitment to quality, kindness, and responsibility to public health.
The cooperation between Mebi Farm and San Ha does not stop at product distribution, but also opens up a long-term development orientation in building a safe, environmentally friendly food ecosystem that meets new consumption trends.
